You’ve got an idea – maybe it’s an online course, a template pack, an ebook, or a masterclass. You know you want to monetise your expertise. But where do you even start?

Here’s your step-by-step guide to launching your first digital product – even if you have a small audience and zero tech experience.

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1. Validate your idea first

Before you build anything, make sure people want it.

Ask yourself:

• What problem does this solve?
• Who is it for – and what are they struggling with?
• Are people already paying for similar solutions?

Tip: Use polls, DMs, or Instagram Stories to gather real feedback.

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2. Choose the right product format

Pick a format that plays to your strengths and your audience’s needs:

• Course: great for deep teaching
• Ebook or guide: ideal for structured information
• Templates: perfect for fast results
• Masterclass or webinar: builds authority and urgency

Start simple – you can always upgrade later.

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3. Create a clear offer (not just a product)

People don’t buy content – they buy results.

Your offer should:

• Speak directly to a pain point
• Promise a transformation
• Include bonuses or extras that add value

Clear > Clever. Don’t overcomplicate it.

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4. Pick the right tools to host & sell

For a smooth launch, you’ll need:

• A platform to host your product (like Gumroad, Kajabi, Stan, or Teachable)
• A way to take payments
• A landing page that clearly explains what’s included and why it matters

Don’t get lost in tech – pick what’s simple and scalable.

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5. Plan your launch content

Your audience won’t know about your offer unless you talk about it – a lot.

Build hype before launch with:

• Teasers
• Behind-the-scenes content
• Mini lessons
• Testimonials or previews

During launch week, post daily with urgency and clear CTAs.

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6. Price with confidence

Price based on the transformation, not the time it took you to create.

Undervaluing your offer sends the wrong message – especially if you’re building a premium brand.

Use pricing psychology:

• Round numbers for confidence (£49 / £97)
• Tiered options or bonuses
• Early bird or “founding member” discounts to reward fast action

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7. Post-launch: review, refine, repeat

After launch, reflect:

• What content got the most engagement?
• Where did buyers come from?
• What objections did people raise?

Use the insights to refine your offer, improve the funnel, and prepare for the next round – or evergreen sales.

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Ready to launch?

At marketing amor, we help creators and business owners design, package, and launch digital products that stand out and sell – all with strategy, soul, and style.

Want expert eyes on your idea?

Book a consultation: info@marketingamor.com.